Example Projects | Micro-Internships | Parker Dewey

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Whether you have a few or several open roles to fill, you know finding the most qualified candidates can be a task that's constantly put to the back burner. Get help from college students and recent grads to identify and research prospective candidates that are qualified for one or more of your open roles.

The Career Launcher you select will identify 25 qualified candidates for any open roles you're looking to fill. You'll receive a list in excel with different tabs for each candidate, and the Career Launcher's brief justification as to why they selected these specific candidates, as well as potential conversation starters they might have for each based on background and work experience.

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When you have content ideas but no time for the first pass, look to the research and writing skills of college students and recent graduates. This pre-defined Micro-Internship will help your team to focus on refining and repurposing content rather than searching for sources.

The Career Launcher you select will draft a 1,200-1,400 word article that is consistent with existing content your team has published. The content will include at least two outside sources to backup claims. Just provide the topic and any requests or preferences (eg which outside sources to cite, formal versus informal style, examples you like, etc.) and the Career Launcher will handle the rest. When it’s done, you can use the article for blogging, downloadable content, social posts, and more.

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Whether your marketing team just came back from an event, sales needs updated mailing addresses, or your exec team isn't confident in the data for reporting purposes, we all could use an extra hand when it comes to data clean-up. Get help from college students and recent grads to review, update, and correct your database records while you move on to more pressing tasks.

The Career Launcher you select will review data provided and make updates as directed. Whether you need data aggregated or filtered, contact records merged and de-duped, or data cleansed and appended, you'll receive a reviewed and corrected version of data from a highly motivated Career Launcher.

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Whether you're new to market or just made a round of product updates, you know there are highly qualified leads using competitive products. Get help from college students and recent grads to identify and research prospects that are current customers of your competitor and are ready to make a switch.

The Career Launcher you select will identify and research 15 companies that use one of your competitor’s services. You'll receive a list in excel with different tabs for each company, and the Career Launcher's brief justification as to why they selected these specific companies, as well as potential objections they might have to switching providers and suggestions on how to overcome them.

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When you need social media support but aren't sure where to start, look to the experts from the National Institute for Social Media. This pre-defined project helps to accomplish strategic initiatives for using social at your organization and can be completed by highly motivated college students and recent grads.

The Career Launcher you select will evaluate the social media and PR efforts of five competitors and your channels. The review will include the competitors' presence on social media, recent press coverage, and recent press releases. You'll receive a summary of the findings and recommendations including: who to follow, customer targets, potential partners or advocates, and suggested messaging.

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Define your own project requirements, deliverables, and budget. We're happy to work with you to determine project scope or suggest ways of breaking down large projects or job descriptions into Micro-Internships.

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Sales

Ready to find your next sales development representative? After reviewing thousands of open sales development roles, we’ve identified the most common responsibilities and mapped the skills required to succeed. Unfortunately, these skills aren’t captured on a resume and can’t be assessed through an interview process--the only way to evaluate sales skills is when you see these candidates in action.

Learn how to use Micro-Internships to build a pipeline of sales talent.

Identify 20 companies that have raised $5-20 million during 2017-2018 and have at least 10 open job positions. Summarize those positions and provide contact information for the head of recruiting.

Things to consider:

Criteria for leads (eg geography, company size, competitors, recent fundraising, etc.)
Quantity of leads
Requested information (eg contact email or phone number, link to source, LinkedIn contacts, etc.)

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Review the list of 50 of the corporate attendees at an upcoming trade show. Determine the name of the CEO, contact information for that individual, amount of venture capital raised (and from whom), current HRIT vendor, and recent press that may impact our ability to sell to them.

Things to consider:

Number of prospects to review
Segmenting the list by geography, industry, etc.
Requested information

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Prepare one-page company summaries on 50 companies in the CPG space. Each summary should include description, key product(s), name of founder and /or CEO, public v. private status, valuation, revenue, and headlines from key news stories.

Things to consider:

List of companies v. industry (or other criteria)
Information to capture
Format of the deliverable

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Research and segment lead-gen lists (approximately 100 individuals) based upon past interaction on our website and email engagement. Deliverables include name, company, role, and contact information.

Things to consider:

Requested information
Prior cross-referencing with existing CRM data

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Using LinkedIn, conduct sales research on 20 target companies. Provide a list of key contacts with whom to arrange an initial appointment and/or product presentation. Identify any second or third degree connections our company may have.

Things to consider:

Number of prospects to review
Segmenting the list by geography, industry, etc.
Requested information

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Collect data on ten prospective customers (list to be provided at project kickoff) in the software market. Key data includes contact information for head of marketing, estimated number of employees, current marketing automation system, and recent press that may impact our ability to sell to them.

Things to consider:

Number of prospects to review
Segmenting the list by geography, industry, etc.
Requested information

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Review data on 20 existing leads (list to be provided at project kickoff) to ensure information quality including current company and role. Provide updated information for those where the information is no longer current (including new company, role, and contact information). In addition, determine the individual who is currently in that role at the company and provide contact information.

Things to consider:

Segmenting the list by geography, industry, or other criteria
What information is required to confirm or determine

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Draft an RFP response using existing corporate marketing materials and public data. Determine what information is required that does not already exist in our boilerplate or cannot be developed using data we will provide you. Prepare exhibits using company and third-party data.

Things to consider:

Quality of existing marketing materials and RFP responses
Level of interaction

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Business Development

When you're building out your sales team and need to be productive while vetting candidates, Micro-Internships can help! This pre-defined assignment helps to assess Career Launchers based on attention to detail, drive, and communication. You'll see a shift from reviewing resumes and screening calls, to reviewing the content and taking action on the leads submitted by highly motivated college students and recent grads.

The Career Launcher you select will research and deliver twenty-five prospects and create recommended copy to send to the list. The lead generation criteria will be defined by you and the results will include contact information. The copy will introduce your solution based on overview details you provide.

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Review the list of 50 of the corporate attendees at an upcoming trade show. Determine the name of the CEO, contact information for that individual, amount of venture capital raised (and from whom), current HRIT vendor, and recent press that may impact our ability to sell to them.

Things to consider:

Number of prospects to review
Segmenting the list by geography, industry, etc.
Requested information

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Identify 20 companies that have raised $5-20 million during 2014-2015 and have at least 10 open job positions. Summarize those positions and provide contact information for the head of recruiting.

Things to consider:

Criteria for leads (eg geography, company size, competitors, recent fundraising, etc.)
Quantity of leads
Requested information (eg contact email or phone number, link to source, LinkedIn contacts, etc.)

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Map the immigration landscape (eg relocation services, law firms, universities) to identify 15 potential partners. This should include services provided, solution messaging, and existing partnerships.

Things to consider:

Basis of comparison
Information to capture
Industry
Example partners

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Conduct a comprehensive competitive analysis of five competitors in the adult day services market. Identify relevant criteria including: number of facilities (IL and national), reimbursement (ie insurance, Medicaid, Medicare, private-pay), cost, promoted benefits, staff credentials (eg number of RNs on staff) and any other areas that you determine are most relevant.

Things to consider:

Number of competitors
Information to capture
Format of output

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Develop a market research project to find opportunities in the meal delivery space. Research current companies and plot trends. Conduct a research study, analyze the data, and prepare presentation.

Things to consider:

Key data
Industry / market specificity
Format of the output

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Review data on 20 existing leads (list to be provided at project kickoff) to ensure information quality including current company and role. Provide updated information for those where the information is no longer current (including new company, role, and contact information). In addition, determine the individual who is currently in that role at the company and provide contact information.

Things to consider:

Segmenting the list by geography, industry, or other criteria
What information is required to confirm or determine

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Using LinkedIn, conduct sales research on 20 target companies. Provide a list of key contacts with whom to arrange an initial appointment and/or product presentation. Identify any second or third degree connections our company may have.

Things to consider:

Number of prospects to review
Segmenting the list by geography, industry, etc.
Requested information

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Research and segment lead-gen lists (approximately 100 individuals) based upon past interaction on our website and email engagement. Deliverables include name, company, role, and contact information.

Things to consider:

Requested information
Prior cross-referencing with existing CRM data

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Human Resources

Research current best practices in corporate alumni (ie former employees) management efforts. This should include alumni management systems, resources provided to alumni, case studies and methodologies to leverage alumni, and use of events and emails. Summarize your findings.

Things to consider:

Targeted industries, company sizes, etc.
Type of deliverable (eg best practices, comparison matrix, etc.)

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Assist in the development of a diversity best practices manual. Identify between 10 and 20 thoughtful articles that highlight the importance of diversity in organizations, best practices, and challenges when best practices are not implemented. Summarize key points across the articles in a single document.

Things to consider:

Quantity of articles
Key areas of focus
Industry specific considerations
Specific requirement for the summary

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Support talent acquisition efforts by building candidate generation strategies leveraging social channels and researching people with specific expertise.

Things to consider:

Targeted candidate segments (eg level of experience, targeted colleges, departments, etc.)
Desired outreach channels
Content you will provide

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Create and manage postings for five open positions using various job boards. This includes promoting our postings on social media (industry, department, and geographic focused), evaluating effectiveness of various methods, and initial screens of candidate information based upon pre-defined metrics.

Things to consider:

Paid versus free job board postings
Measurement of effectiveness (eg number of candidates, cost, quality, etc.)
Metrics for screening of candidates (eg experience, education, etc.)

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Review our existing job specifications for ten positions or new roles. Research the job descriptions for similar jobs as used by other companies. Identify best practices and ways for us to create or improve our job requirements.

Things to consider:

Number of positions
Information to be captured (eg salary, benefits, responsibilities, title, etc.)
Existing versus new roles
Level of industry nuance

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We would like to encourage more informal mentoring among the staff. To get started we are going to host a live on-site luncheon program on mentoring with a presentation by our Director of Professional Recruitment & Development. We would like assistance creating the electronic presentation / power point deck she will work off of. We would like the presentation to be entertaining, engaging and informative. AGENDA: 1) Why mentoring? 2) How to find a mentor in the workplace. 3) How to mentor effectively. 4) How to be a good mentee. In addition to best practices, please incorporate funny or amusing graphics or video clips.

Things to consider:

Length of presentation
Agenda topics
Audience

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Conduct a survey of 100 current college students to understand their purchasing of mobile devices. This should include current device, frequency of new purchase, reason for new purchase, purchase location (or online store), and plans to purchase a new device. In addition to their responses, please provide information related to gender, year in college, major, and hometown. In addition to raw data, please present findings in summary format.

Things to consider

Target audience
Questions to ask
Additional information requested

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Make 20 calls into our customer care call center and ask specific questions around our auto insurance offerings and record answers. Complete the same for three of our competitors.

Things to consider:

Specificity of question list
Method (eg physical, telephonic, online, combination)
Targets to evaluate

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Strategy

Develop a five forces analysis for our company, a provider of student loans.

Things to consider:

Industry

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Prepare a SWOT analysis for three companies in the student lending market. This should include the use of public data on these companies and industry research.

Things to consider:

Industry v. specific companies

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Map the immigration landscape (eg relocation services, law firms, universities) to identify 15 potential partners. This should include services provided, solution messaging, and existing partnerships.

Things to consider:

Basis of comparison
Information to capture
Industry
Example partners

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Conduct a comprehensive competitive analysis of five competitors in the adult day services market. Identify relevant criteria including: number of facilities (IL and national), reimbursement (ie insurance, Medicaid, Medicare, private-pay), cost, promoted benefits, staff credentials (eg number of RNs on staff) and any other areas that you determine are most relevant.

Things to consider:

Number of competitors
Information to capture
Format of output

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Conduct a market sizing analysis on after-school daycare market. Including identification of key participants, public versus private pay, and other potential segments. As part of this, identify key industry sources and reports, including those providing estimates for the coming five years.

Things to consider:

Definition of the target industry
Level of information to provide

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Develop a market research project to find opportunities in the meal delivery space. Research current companies and plot trends. Conduct a research study, analyze the data, and prepare presentation.

Things to consider:

Key data
Industry / market specificity
Format of the output

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Conduct a survey of 100 current college students to understand their purchasing of mobile devices. This should include current device, frequency of new purchase, reason for new purchase, purchase location (or online store), and plans to purchase a new device. In addition to their responses, please provide information related to gender, year in college, major, and hometown. In addition to raw data, please present findings in summary format.

Things to consider

Target audience
Questions to ask
Additional information requested

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Review postings on Twitter, Facebook, and other social media sites that tag or reference our company. Prepare a report summarizing this information including key areas of positive and negative feedback. Please include examples that best convey key points of feedback.

Things to consider:

Which social media sites
Particular areas of focus or concern
Provision of a matrix of key items or words
Timing of postings (ie were that changes associated with certain events)

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Marketing

When you need social media support but aren't sure where to start, look to the experts from the National Institute for Social Media. These pre-defined projects help to accomplish strategic initiatives for using social at your organization and can be completed by highly motivated college students and recent grads.

View NISM Projects

Create a social media content calendar with two posts per day for the next month. The posts should have a good mix of thought leadership, informational, and promotional content (which will be provided). In addition, you may be asked to curate and interact with other social media content.

Things to consider:

Length of content
Type of content (eg facts, opinions, etc.)
Format of content (eg formal v. informal, first person, etc.)

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Create three case studies to be used for marketing purposes. Use information provided to draft the customer’s problem, alternatives considered, why they chose us, and impact of working with us. Depending on results, could be opportunity to work on additional case studies.

Things to consider:

Format of case study (eg text, graphics, etc.)
Length
Purpose (eg internal v. external, public v. confidential, etc,)

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Conduct keyword analysis to measure the effectiveness of our marketing efforts, and those of our competitors. Specifically, perform a keyword analysis on 30 keywords, 20 of which we will provide and 10 of which you can determine. Identify our company’s placement (page number and location) and that of our five identified competitors (and any others that emerge through your efforts).

Things to consider:

Number of keywords
Determination of keywords (including company provided v. talent provided)
Relevant information to capture (eg paid, first page results only, etc.)
Relevant competitors or desire to identify all

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Visit the websites of five of our competitors (names to be provided) and take specific actions including visiting set number of pages and requesting additional information (specifics to be provided). Following this, conduct specific Google and Bing keyword searchers and visit specific industry sites and capture what advertising has been presented to you.

Things to consider:

Targeted competitors
Mix of retargeting sites (eg search, social media, industry sites, etc.)
Level of information to be provided by the talent
Deliverable (eg screenshots, document, etc.)

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Craft five short articles relevant to international college students with technology majors. Articles should be approximately three to five paragraphs each and focus on areas such as job search, immigration laws, cultural awareness, etc.

Things to consider:

Level of topic specificity.
How the content will be used and its impact on desired length (eg blog, social media, white paper, etc.)
Audience for the content (eg prospects, students, job candidates, existing customers, etc.)

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Develop three email campaigns targeting non-profit foundations. This includes template design, calls to action, and content.
Total project cost: $100

Things to consider:

Target market
Specific responsibilities associated with the campaign development

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Develop three sell sheets for our three key products. Use existing content and other materials from our website and other sources. This should include professional layout, graphics, etc.
Total project cost: $200

Things to consider:

Information provided
Format of collateral

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Develop a market research project to find opportunities in the meal delivery space. Research current companies and plot trends. Conduct a research study, analyze the data, and prepare presentation.

Things to consider:

Key data
Industry / market specificity
Format of the output

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Research

Review postings on Twitter, Facebook, and other social media sites that tag or reference our company. Prepare a report summarizing this information including key areas of positive and negative feedback. Please include examples that best convey key points of feedback.

Things to consider:

Which social media sites
Particular areas of focus or concern
Provision of a matrix of key items or words
Timing of postings (ie were that changes associated with certain events)

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Conduct a market sizing analysis on after-school daycare market. Including identification of key participants, public versus private pay, and other potential segments. As part of this, identify key industry sources and reports, including those providing estimates for the coming five years.

Things to consider:

Definition of the target industry
Level of information to provide

Post Now

Make 20 calls into our customer care call center and ask specific questions around our auto insurance offerings and record answers. Complete the same for three of our competitors.

Things to consider:

Specificity of question list
Method (eg physical, telephonic, online, combination)
Targets to evaluate

Post Now

Conduct a survey of 100 current college students to understand their purchasing of mobile devices. This should include current device, frequency of new purchase, reason for new purchase, purchase location (or online store), and plans to purchase a new device. In addition to their responses, please provide information related to gender, year in college, major, and hometown. In addition to raw data, please present findings in summary format.

Things to consider

Target audience
Questions to ask
Additional information requested

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Prepare one-page company summaries on 50 companies in the consumer packaged goods space. Each summary should include description, key product(s), name of founder and /or CEO, public v. private status, valuation, revenue, and headlines from key news stories.

Things to consider

Industry
Provision of target list
Requested information

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Research and segment lead-gen lists (approximately 100 individuals) based upon past interaction on our website and email engagement. Deliverables include name, company, role, and contact information.

Things to consider:

Requested information
Prior cross-referencing with existing CRM data

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Develop a market research project to find opportunities in the meal delivery space. Research current companies and plot trends. Conduct a research study, analyze the data, and prepare presentation.

Things to consider:

Key data
Industry / market specificity
Format of the output

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Review board minutes and other public documents for ten K-12 school districts to understand needs around special education. This include current vendors and contract size, key discussion items, upcoming RFPs, etc.

Things to consider:

Information to capture
Target prospects

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Operations & Support

Review postings on Twitter, Facebook, and other social media sites that tag or reference our company. Prepare a report summarizing this information including key areas of positive and negative feedback. Please include examples that best convey key points of feedback.

Things to consider:

Which social media sites
Particular areas of focus or concern
Provision of a matrix of key items or words
Timing of postings (ie were that changes associated with certain events)

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Make 20 calls into our customer care call center and ask specific questions around our auto insurance offerings and record answers. Complete the same for three of our competitors.

Things to consider:

Specificity of question list
Method (eg physical, telephonic, online, combination)
Targets to evaluate

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Conduct industry research concerning event vendors, technology tools, and hotel properties for an upcoming event. Present findings to event management.

Things to consider:

Type of information to request
Metrics for comparison

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Identify and evaluate five vendors in each of (i) office supplies, (ii) telephony, and (iii) food service. Develop key criteria for evaluation and populate the matrix with data from each vendor. In addition, conduct online research to assess customer feedback on each vendor.

Things to consider:

Number of vendors
Areas for comparison
Basis of comparison (eg price, speed, etc.)

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Conduct UX testing including requesting five other students to evaluate the site and provide feedback

Things to consider:

Target audience
Information to capture
Specific use cases

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Conduct a survey of 100 current college students to understand their purchasing of mobile devices. This should include current device, frequency of new purchase, reason for new purchase, purchase location (or online store), and plans to purchase a new device. In addition to their responses, please provide information related to gender, year in college, major, and hometown. In addition to raw data, please present findings in summary format.

Things to consider

Target audience
Questions to ask
Additional information requested

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For the top 100 ranked universities (U.S. News and World Report), sign up to receive automated email notifications. For universities that do not have automated systems, determine website information to manually look up RFP notifications. Determine contact information for all university procurement departments on list.

Things to consider:

Quantity of prospects
Criteria for prospects (eg existing list, industry, geography, etc.)
Required information

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Develop an emergency management plan for our 50 person organization. Identify best practices to determine potential emergency situations and appropriate responses and resources to these situations. Develop forms and templates for our team members to populate (eg emergency contact information) and prepare a document that can be distributed.

Things to consider:

Size of organization
Number of location
Location specific issues (eg high rise v. office park, natural disaster zone, etc.)

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Finance & Accounting

Identify five currently public SAAS companies that reported financial information for when they were at $5 million of revenue (did not need to be public at that point). Plot the revenue, gross profit, EBITDA, and market cap of those businesses through 12/31/15.

Things to consider:

Specificity of targets (eg named, industries, current size, etc.)
Information to capture
Format of report (eg Excel, graphs, etc.)

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Review board minutes and other public documents for ten K-12 school districts to understand needs around special education. This include current vendors and contract size, key discussion items, upcoming RFPs, etc.

Things to consider:

Information to capture
Target prospects

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Review the financial statements of 5-10 publicly traded companies in the software market with annual revenue of between $50 and $150 million and debt of at least $10 million. Prepare an analysis that includes debt, cash, revenue, gross profit, and operating profit for the prior three years. Identify the key terms associated with the debt for each (eg interest, key covenants, maturity, etc.).

Things to consider:

Target companies
Key metrics
Terms to capture

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Prepare and update board presentation materials. This includes creating useful graphics to summarize financial and operational metrics, updating industry information, and preparing supporting documentation.

Things to consider:

What internal data is provided
Key items to include

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Assist in the reconciliation of accounts receivable. This will include matching the detailed amounts of unpaid customer billings with the entries in the accounting records.

Things to consider:

Number of records

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Map the immigration landscape (eg relocation services, law firms, universities) to identify 15 potential partners. This should include services provided, solution messaging, and existing partnerships.

Things to consider:

Basis of comparison
Information to capture
Industry
Example partners

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Review 25 existing contracts (to be provided) and summarize key terms. This includes expiration, obligations, renewal, pricing, etc.

Things to consider:

Number of contracts
Key terms to capture

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Research a list of Fortune 500 companies in retail, food, beverage, and consumer package good and understand if they currently have a corporate VC arm.

Things to consider:

Target industry
Number of companies
Key criteria to capture

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