Example Projects | Micro-Internships | Parker Dewey

The best Micro-Internships are mutually beneficial. Companies get work done that isn’t the best use of their time, while identifying and auditioning potential job candidates. Career Launchers demonstrate skills, gain experience, and explore career paths so they can find the right fit. Learn how you can use Micro-Internships in your hiring process with The Complete Guide On How To Use Micro-Internships To Improve Entry-Level Hiring Outcomes.

While you can always define your own assignment, below are a few of the most popular Micro-Internships from our project library. Project templates are based off of successful Micro-Internships assignments and are ideal for entry-level talent with limited industry knowledge but plenty of passion and perseverance.

Any of these can be posted with one click, or easily refined to meet your specific needs.

Most Popular

Maintaining a presence on social media is crucial for companies of all sizes. Not only does social media allow you to easily share your message, it also allows you to interact directly with potential customers.

The Career Launcher you select will create a social media content calendar for your organization with two posts per day for the next month. The posts your Career Launcher makes will be a mix of thought leadership, informational, and promotional content.

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Whether your marketing team just came back from an event, sales needs updated mailing addresses, or your exec team isn't confident in the data for reporting purposes, we all could use an extra hand when it comes to data clean-up. Get help from college students and recent grads to review, update, and correct your database records while you move on to more pressing tasks.

The Career Launcher you select will review data provided and make updates as directed. Whether you need data aggregated or filtered, contact records merged and de-duped, or data cleansed and appended, you'll receive a reviewed and corrected version of data from a highly motivated Career Launcher.

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When you have content ideas but no time for the first pass, look to the research and writing skills of college students and recent graduates. This pre-defined Micro-Internship will help your team to focus on refining and repurposing content rather than searching for sources.

The Career Launcher you select will draft a 1,200-1,400 word article that is consistent with existing content your team has published. The content will include at least two outside sources to backup claims. Just provide the topic and any requests or preferences (eg which outside sources to cite, formal versus informal style, examples you like, etc.) and the Career Launcher will handle the rest. When it’s done, you can use the article for blogging, downloadable content, social posts, and more.

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Whether you're new to market or just made a round of product updates, you know there are highly qualified leads using competitive products. Get help from college students and recent grads to identify and research prospects that are current customers of your competitor and are ready to make a switch.

The Career Launcher you select will identify and research 15 companies that use one of your competitor’s services. You'll receive a list in excel with different tabs for each company, and the Career Launcher's brief justification as to why they selected these specific companies, as well as potential objections they might have to switching providers and suggestions on how to overcome them.

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The Career Launcher you select will identify 25 qualified candidates for any open roles you're looking to fill. You'll receive a list in excel with different tabs for each candidate, and the Career Launcher's brief justification as to why they selected these specific candidates, as well as potential conversation starters they might have for each based on background and work experience.

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When you need social media support but aren't sure where to start, look to the experts from the National Institute for Social Media. This pre-defined project helps to accomplish strategic initiatives for using social at your organization and can be completed by highly motivated college students and recent grads.

The Career Launcher you select will evaluate the social media and PR efforts of five competitors and your channels. The review will include the competitors' presence on social media, recent press coverage, and recent press releases. You'll receive a summary of the findings and recommendations including: who to follow, customer targets, potential partners or advocates, and suggested messaging.

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Finance & Accounting

Assist in the reconciliation of accounts receivable. This will include matching the detailed amounts of unpaid customer billings with the entries in the accounting records.

Things to consider:

Number of records

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Review the financial statements of 5-10 companies based off specific criteria (market, location, revenue, etc.). Prepare an analysis that includes debt, cash, revenue, gross profit, and operating profit for the prior three years. Identify the key terms associated with the debt for each (eg. interest, key covenants, maturity, etc.).

Things to consider:

Target companies
Key metrics
Terms to capture

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Review 25 existing contracts (to be provided) and summarize key terms. This includes expiration, obligations, renewal, pricing, etc.

Things to consider:

Number of contracts
Terms to capture

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Research a list of companies based off specific criteria (to be provided) and determine if they have a corporate venture capital arm. If they do, provide a summary of their operations and investments made.

Things to consider:

Target companies
Number of companies
Criteria to capture

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Business Development

Identify 25 companies/contacts in a defined market that fall under our ideal customer profile. Once identified, provide the company name and contact information for a director-level or above decision maker. Contact information should include: name, position, phone, and verified email. In addition, please include company size and other information that we will define.

Things to consider:

Criteria for leads (eg geography, company size, competitors, recent fundraising, etc.)
Quantity of leads
Requested information (eg contact email or phone number, link to source, LinkedIn contacts, etc.)

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Identify 15 potential strategic partners (influencers, organizations, etc.) you think we should develop a relationship with. Once identified, you will provide specific information based off criteria we will provide (eg core offerings, additional features, team size, etc). Additionally, we would like you to justify why you think each would be a good partner based on value alignment, brand synergy, etc.

Things to consider:

Basis of comparison
Information to capture
Industry
Example partners

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Review the list of corporate attendees at an upcoming conference. Determine the name of the CEO or other executive, contact information for that individual, a brief description of the company's offering (ie market, product, etc.), and recent press highlight that may impact our ability to sell to them.

Things to consider:

Number of prospects to review
Segmenting the list by geography, industry, etc.
Requested information

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Review data on 20 existing leads (list to be provided at project kickoff) to ensure information quality including current company and role. Provide updated information for those where the information is no longer current (including new company, role, and contact information). In addition, determine the individual who is currently in that role at the company and provide contact information.

Things to consider:

Segmenting the list by geography, industry, or other criteria
What information is required to confirm or determine

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Research and segment lead-gen lists (approximately 100 individuals) based upon past interaction on our website and email engagement. Deliverables include name, company, role, and contact information.

Things to consider:

Requested information
Prior cross-referencing with existing CRM data

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Using LinkedIn, conduct sales research on 20 target companies. Provide a list of key contacts with whom to arrange an initial appointment and/or product presentation. Identify any second or third degree connections our company may have.

Things to consider:

Number of prospects to review
Segmenting the list by geography, industry, etc.
Requested information

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Prepare one-page company summaries on 50 companies in a specific industry we will provide. Each summary should include a description of the company, key product(s), name of founder and /or CEO, public v. private status, valuation, revenue, and headlines from key news stories.

Things to consider:

List of companies v. industry (or other criteria)
Information to capture
Format of the deliverable

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Ready to find your next sales development representative? After reviewing thousands of open sales development roles, we’ve identified the most common responsibilities and mapped the skills required to succeed. Unfortunately, these skills aren’t captured on a resume and can’t be assessed through an interview process--the only way to evaluate sales skills is when you see these candidates in action.

Learn how to use Micro-Internships to build a pipeline of sales talent.

Human Resources

Review 20 resumes and a job description and rank your top 10 based off their qualifications for the job. Once ranked, provide justification as to why you ranked each resume where you did.

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Whether you have a few or several open roles to fill, you know finding the most qualified candidates can be a task that's constantly put to the back burner. Get help from college students and recent grads to identify and research prospective candidates that are qualified for one or more of your open roles.

The Career Launcher you select will identify 25 qualified candidates for any open roles you're looking to fill. You'll receive a list in excel with different tabs for each candidate, and the Career Launcher's brief justification as to why they selected these specific candidates, as well as potential conversation starters they might have for each based on background and work experience.

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Make 20 calls into our customer care call center and ask specific questions around our product offerings and record answers. Complete the same for three of our competitors.

Things to consider:

Specificity of question list
Method (eg physical, telephonic, online, combination)
Targets to evaluate

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Assist in the development of a diversity best practices manual. Identify between 10 and 20 thoughtful articles that highlight the importance of diversity in organizations, best practices, and challenges when best practices are not implemented. Summarize key points across the articles in a single document.

Things to consider:

Quantity of articles
Key areas of focus
Industry specific considerations
Specific requirement for the summary

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Create and manage postings for five open positions using various job boards. This includes promoting our postings on social media (industry, department, and geographic focused), evaluating effectiveness of various methods, and initial screens of candidate information based upon pre-defined metrics.

Things to consider:

Paid versus free job board postings
Measurement of effectiveness (eg number of candidates, cost, quality, etc.)
Metrics for screening of candidates (eg experience, education, etc.)

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Review our existing job specifications for ten positions or new roles. Research the job descriptions for similar jobs as used by other companies. Identify best practices and ways for us to create or improve our job requirements.

Things to consider:

Number of positions
Information to be captured (eg salary, benefits, responsibilities, title, etc.)
Existing versus new roles
Level of industry nuance

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Strategy

Identify 15 potential strategic partners (influencers, organizations, etc.) you think we should develop a relationship with. Once identified, you will provide specific information based off criteria we will provide (eg core offerings, additional features, team size, etc). Additionally, we would like you to justify why you think each would be a good partner based on value alignment, brand synergy, etc.

Things to consider:

Basis of comparison
Information to capture
Industry
Example partners

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We will provide you with a set of data which we would like you to review and manipulate. After reviewing the data set you will then provide us a summary of actionable insights you have extracted which we could use to guide our strategy.

Things to consider:

Definition of the target industry
Level of information to provide

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We would like you to research 5 key competitive products in a specific market and outline the details on incentives for consumers to purchase each product. Additionally, you will also provide information on any recent changes to the product and its messaging to consumers.

Things to consider:

Number of competitors
Information to capture
Format of output

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Develop a market analysis for a specific industry we will define. As part of this, determine and provide details on existing companies in the space and who we could potentially partner with. In addition, determine trends associated with the growth of the space as a whole (eg number of new businesses founded, success rate, etc.) and key drivers of success or failure. We will discuss specifics during kickoff.

Things to consider:

Key data
Industry / market specificity
Format of the output

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Review postings on Twitter, Facebook, and other social media sites that tag or reference our company. Prepare a report summarizing this information including key areas of positive and negative feedback. Please include examples that best convey key points of feedback.

Things to consider:

Which social media sites
Particular areas of focus or concern
Provision of a matrix of key items or words
Timing of postings (ie were that changes associated with certain events)

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Prepare a SWOT analysis for three companies in a specific market/industry. This should include the use of public data on these companies and industry research.

Things to consider:

Industry v. specific companies

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Marketing

When you need social media support but aren't sure where to start, look to the experts from the National Institute for Social Media. These pre-defined projects help to accomplish strategic initiatives for using social at your organization and can be completed by highly motivated college students and recent grads.

View NISM Projects

Create a social media content calendar with two posts per day for the next month. The posts should have a good mix of thought leadership, informational, and promotional content (which will be provided). In addition, you may be asked to curate and interact with other social media content.

Things to consider:

Length of content
Type of content (eg facts, opinions, etc.)
Format of content (eg formal v. informal, first person, etc.)

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Research and draft a 1,200-1,600 word article/blog on a specific topic we will provide. The article should be consistent with existing articles posted on our website and other marketing channels. Reference at least two outside sources in the article to backup your claims

Things to consider:

Level of topic specificity.
How the content will be used and its impact on desired length (eg blog, social media, white paper, etc.)
Audience for the content (eg prospects, students, job candidates, existing customers, etc.)

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Develop an email marketing campaign of 3-5 emails to help us promote an upcoming initiative/product. The emails will be sent out sequentially and should play off each other to drive engagement. We will discuss the specifics upon kickoff.

Things to consider:

Target market
Specific responsibilities associated with the campaign development

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We would like you to create a market analysis for a specific industry we will define. As part of this, determine and provide details on existing companies in the space and who we could potentially partner with. In addition, determine trends associated with the growth of the space as a whole (eg number of new businesses founded, success rate, etc.) and key drivers of success or failure. We will discuss specifics during kickoff.

Things to consider:

Key data
Industry / market specificity
Format of the output

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Design marketing collateral for our various events and campaigns. For this initial project, you will create at least 3 pieces of collateral. We will discuss the specific types of collateral you will design upon kickoff.

Things to consider:

Information provided
Format of collateral

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Create three case studies to be used for marketing purposes. Use information provided to draft the customer’s problem, alternatives considered, why they chose us, and impact of working with us.

Things to consider:

Format of case study (eg text, graphics, etc.)
Length
Purpose (eg internal v. external, public v. confidential, etc,)

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Visit the websites of five of our competitors (names to be provided) and take specific actions including visiting set number of pages and requesting additional information (specifics to be provided). Following this, conduct specific Google and Bing keyword searchers and visit specific industry sites and capture what advertising has been presented to you.

Things to consider:

Targeted competitors
Mix of retargeting sites (eg search, social media, industry sites, etc.)
Level of information to be provided by the talent
Deliverable (eg screenshots, document, etc.)

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Research

Review postings on Twitter, Facebook, and other social media sites that tag or reference our company. Prepare a report summarizing this information including key areas of positive and negative feedback. Please include examples that best convey key points of feedback.

Things to consider:

Which social media sites
Particular areas of focus or concern
Provision of a matrix of key items or words
Timing of postings (ie were that changes associated with certain events)

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Make 20 calls into our customer care call center and ask specific questions around our product offerings and record answers. Complete the same for three of our competitors.

Things to consider:

Specificity of question list
Method (eg physical, telephonic, online, combination)
Targets to evaluate

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Prepare one-page company summaries on 50 companies in a specific industry we will provide. Each summary should include a description of the company, key product(s), name of founder and /or CEO, public v. private status, valuation, revenue, and headlines from key news stories.

Things to consider

Industry
Provision of target list
Requested information

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Research and segment lead-gen lists (approximately 100 individuals) based upon past interaction on our website and email engagement. Deliverables include name, company, role, and contact information.

Things to consider:

Requested information
Prior cross-referencing with existing CRM data

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We would like you to create a market analysis for a specific industry we will define. As part of this, determine and provide details on existing companies in the space and who we could potentially partner with. In addition, determine trends associated with the growth of the space as a whole (eg number of new businesses founded, success rate, etc.) and key drivers of success or failure. We will discuss specifics during kickoff.

Things to consider:

Key data
Industry / market specificity
Format of the output

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Review board minutes and other public documents for ten K-12 school districts to understand needs around special education. This include current vendors and contract size, key discussion items, upcoming RFPs, etc.

Things to consider:

Information to capture
Target prospects

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Operations & Support

Review postings on Twitter, Facebook, and other social media sites that tag or reference our company. Prepare a report summarizing this information including key areas of positive and negative feedback. Please include examples that best convey key points of feedback.

Things to consider:

Which social media sites
Particular areas of focus or concern
Provision of a matrix of key items or words
Timing of postings (ie were that changes associated with certain events)

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Make 20 calls into our customer care call center and ask specific questions around our product offerings and record answers. Complete the same for three of our competitors.

Things to consider:

Specificity of question list
Method (eg physical, telephonic, online, combination)
Targets to evaluate

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Research at least 5-10 products based off specific criteria (to be provided). Once identified, create a grid comparing the specific offerings of each vendor and make recommendations on which vendor you would suggest we work with.

Things to consider:

Number of vendors
Areas for comparison
Basis of comparison (eg price, speed, etc.)

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Conduct comprehensive UX testing on our site and provide feedback and suggestions on how you would make improvements. Additionally, you may be asked to recruit a few other folks to provide feedback as well.

Things to consider:

Information to capture
Specific use cases

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Develop an API script that will interface and pull information from a site. We will provide you the site we want to interface with as well as the specific information we would like pulled.

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